"Ten Tips for
Maximum Business Success"
Be aware of what your
competition is doing but don’t “compete” with them. To do so results in a
game of “leapfrog” – this year your product’s a little better, next year,
theirs is a little better, etc. This is a tough way to do business. This
is the way to stay at breakeven or less. Instead, keep your focus on your
customers and on how to “create” a better world for them. You’ll soon be so
far ahead of the competition that it will just be you and your customers in
the game. Where does one start in getting out of this game of leapfrog?
That leads us to the next tip…
Start the ball rolling
with strategy. Developing a strategy – a plan of action to reach a certain
destination or goal –
is the start. Think of all the most successful
businesses that you know of or have heard of. What is their strategy? They
all have one. Some have referred to this as a big, hairy, audacious goal.
This is how a business moves away from reactive mode and into proactive mode. This is
how you “energize” your employees – they become a part of something that is
bigger than themselves – really turning them on. Here are some
questions to ask. What opportunities already
exist that match and align with your strategy and will move you closer to
its fruition? What new opportunities can be created to get you closer to
the realization of your strategy? Now, apply massive action on ALL of these
opportunities to win – and win BIG! Strategy is the start. But, to really
bring it on home, you must remember…
Everything that happens
in your business is either a one-time project or an on-going process. If
it’s a one-time project, that means your business better have one or more
“project managers” who set up the satisfaction criteria, the inputs and
outputs, the deliverables, the milestones, the budget, all of the things
that go into the mix of a successful project – and you’ll find that projects
are much more successful in your business and your business is much more
successful. And if it’s an on-going process, that means people need to
think through and document a “system”. Then, repeatedly communicate the
system to everyone that is involved or related to the system and ask them to
“think” of ways to improve and enhance the system. This puts your business
on success-autopilot. This puts the success of your business in the hands
of the “system” instead of in the hands of people who are doing their own
There are still only
three ways to grow your business: Find more people to sell to, sell
more to people when they buy, sell to people more frequently. This is
obvious. Most people know this. Can you quickly and clearly articulate
your plan for each of these three areas?
Trying to sell “dimes
for dollars” is extremely difficult and never works on a long-term basis.
Selling “dollars for dimes” is much easier and will result in long-term
business success. Think of the USE-VALUE that your customers are getting
from your business. Now, are you trying to GET them to buy “dimes for
dollars” or are you HELPING them buy “dollars for dimes”?
Expanding awareness is
the master-key. A Business doesn’t generate $1M, $5M, $10M, or whatever it
generates because that’s all they want to generate. It’s all they are aware
of how to generate. By expanding awareness within the business, revenue can
be increased. As long as employees only know A, B, & C, they can only
produce C-level results; they can only recognize C-level opportunities.
But, the moment employee’s awareness is expanded to understand D, E, & F,
now they can produce F-level results; they can recognize F-level
If a business is doing
business the same way they were 5 years ago, they’re going out of business.
For some, the “going out of business” process may be only a few months while
for others it may take years. But it’s happening nevertheless. In simple
and plain terms, business owners and executives must either maintain a
constant drive to get better or they better figure out how to liquidate and
get out before they and the other people in the business get hurt.
paradigms, habit patterns, conditioning, the pull to be like others, the ego
and arrogance of success – these are the enemies of every person and every
business and they must be overcome on a continual basis. The determining
factor for a business is whether or not the folks at the top of the business
overcome in these areas. If the thinking and attitude of the folks at
the top is "soured", then the really good employees will move on to a better
environment while all the remaining employees simply conform to what they
see at the top.
Customers will sell for
you when you go the extra mile, when you give them more than they expect.
Any business can just sell a product or service
– and that's all that most of them do. But, that's not enough.
Just selling a product or service leaves you in a vulnerable position –
you're just another commodity item.
What can your business do beyond the selling of your product or service?
What can you do to make it an EXPERIENCE for your customers? Providing
an experience is another way to differentiate yourself from the competition. If
your customers are businesses, what can you do to expand their business or
bring more customers to them? If your customers are consumers, what can you
do to give them greater enjoyment and fulfillment in life? What else could
you do for your customers that no one else is doing? What could you give
them that no one else is giving them? How can you give them the
recognition, the approval, the affirmation - or here's an idea, the
convenience - that is way beyond what anyone
else is giving them? A word of warning; before you go the extra mile or
give customers more than they expect, make sure you have your order-takers
Business is a game that
requires different kinds of strengths and insights. Everyone has strengths
and weaknesses. Everyone has things they see that others don’t see and
things they don’t see that others do see. That’s why we all need other
people – so their strengths can cover our weaknesses – so they can see what
we don’t see. There’s no shame in tapping into the strengths and insight of
others. In fact, the business owner or executive who feels it’s essential
to be a part of a “mastermind group” and who frequently solicits “outside
perspectives” is the one who ALWAYS wins in the game of business. In
contrast, the business owner or executive who tries to know it all, do it
all, be it all and closes out others – holding to a self-fabricated position
of power – is the one who ALWAYS loses in the game of business.
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