"Ten Tips for Maximum Business Success"
by Lane of www.Marketing-Sales-Systems.com

  1. Be aware of what your competition is doing but don’t “compete” with them.  To do so results in a game of “leapfrog” – this year your product’s a little better, next year, theirs is a little better, etc.  This is a tough way to do business.  This is the way to stay at breakeven or less.  Instead, keep your focus on your customers and on how to “create” a better world for them.  You’ll soon be so far ahead of the competition that it will just be you and your customers in the game.  Where does one start in getting out of this game of leapfrog?  That leads us to the next tip…

  2. Start the ball rolling with strategy.  Developing a strategy – a plan of action to reach a certain destination or goal is the start.  Think of all the most successful businesses that you know of or have heard of.  What is their strategy?  They all have one.  Some have referred to this as a big, hairy, audacious goal.  This is how a business moves away from reactive mode and into proactive mode.  This is how you “energize” your employees – they become a part of something that is bigger than themselves – really turning them on.  Here are some questions to ask.  What opportunities already exist that match and align with your strategy and will move you closer to its fruition?  What new opportunities can be created to get you closer to the realization of your strategy?  Now, apply massive action on ALL of these opportunities to win – and win BIG!  Strategy is the start.  But, to really bring it on home, you must remember…

  3. Everything that happens in your business is either a one-time project or an on-going process.  If it’s a one-time project, that means your business better have one or more “project managers” who set up the satisfaction criteria, the inputs and outputs, the deliverables, the milestones, the budget, all of the things that go into the mix of a successful project – and you’ll find that projects are much more successful in your business and your business is much more successful.  And if it’s an on-going process, that means people need to think through and document a “system”.  Then, repeatedly communicate the system to everyone that is involved or related to the system and ask them to “think” of ways to improve and enhance the system.  This puts your business on success-autopilot.  This puts the success of your business in the hands of the “system” instead of in the hands of people who are doing their own independent thing.

  4. There are still only three ways to grow your business: Find more people to sell to, sell more to people when they buy, sell to people more frequently.  This is obvious.  Most people know this.  Can you quickly and clearly articulate your plan for each of these three areas?

  5. Trying to sell “dimes for dollars” is extremely difficult and never works on a long-term basis.  Selling “dollars for dimes” is much easier and will result in long-term business success.  Think of the USE-VALUE that your customers are getting from your business.  Now, are you trying to GET them to buy “dimes for dollars” or are you HELPING them buy “dollars for dimes”?

  6. Expanding awareness is the master-key.  A Business doesn’t generate $1M, $5M, $10M, or whatever it generates because that’s all they want to generate.  It’s all they are aware of how to generate.  By expanding awareness within the business, revenue can be increased.  As long as employees only know A, B, & C, they can only produce C-level results; they can only recognize C-level opportunities.  But, the moment employee’s awareness is expanded to understand D, E, & F, now they can produce F-level results; they can recognize F-level opportunities.

  7. If a business is doing business the same way they were 5 years ago, they’re going out of business.  For some, the “going out of business” process may be only a few months while for others it may take years.  But it’s happening nevertheless.  In simple and plain terms, business owners and executives must either maintain a constant drive to get better or they better figure out how to liquidate and get out before they and the other people in the business get hurt.

  8. Mental laziness, paradigms, habit patterns, conditioning, the pull to be like others, the ego and arrogance of success – these are the enemies of every person and every business and they must be overcome on a continual basis.  The determining factor for a business is whether or not the folks at the top of the business overcome in these areas.  If the thinking and attitude of the folks at the top is "soured", then the really good employees will move on to a better environment while all the remaining employees simply conform to what they see at the top.

  9. Customers will sell for you when you go the extra mile, when you give them more than they expect.  Any business can just sell a product or service – and that's all that most of them do.  But, that's not enough.  Just selling a product or service leaves you in a vulnerable position – you're just another commodity item.  What can your business do beyond the selling of your product or service?  What can you do to make it an EXPERIENCE for your customers?  Providing an experience is another way to differentiate yourself from the competition.  If your customers are businesses, what can you do to expand their business or bring more customers to them?  If your customers are consumers, what can you do to give them greater enjoyment and fulfillment in life?  What else could you do for your customers that no one else is doing?  What could you give them that no one else is giving them?  How can you give them the recognition, the approval, the affirmation - or here's an idea, the convenience - that is way beyond what anyone else is giving them?  A word of warning; before you go the extra mile or give customers more than they expect, make sure you have your order-takers ready...

  10. Business is a game that requires different kinds of strengths and insights.  Everyone has strengths and weaknesses.  Everyone has things they see that others don’t see and things they don’t see that others do see.  That’s why we all need other people – so their strengths can cover our weaknesses – so they can see what we don’t see.  There’s no shame in tapping into the strengths and insight of others.  In fact, the business owner or executive who feels it’s essential to be a part of a “mastermind group” and who frequently solicits “outside perspectives” is the one who ALWAYS wins in the game of business.  In contrast, the business owner or executive who tries to know it all, do it all, be it all and closes out others – holding to a self-fabricated position of power – is the one who ALWAYS loses in the game of business.

To contact Lane, phone: (918) 851-0230

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